CPC President and CEO Wayne Ho Speaks at the 5th Annual Nonprofit FundCon

On September 22th, CPC President and CEO Wayne Ho joined leaders in the non-profit field for a panel discussion on "Storytelling and Fundraising Across the Generations" to discuss fundraising strategies and opportunities during the Nonprofit FundCon hosted by NYNMedia. He discussed the necessity to ensure that staff and community members' voices are accurately represented in the communications materials and provided advice on how to be culturally competent while communicating with supporters from different backgrounds.

Details on the session and speakers are below. 

Storytelling and Fundraising Across the Generations

Not all generations are created equal. Growing up during different times of communication and technological advancements, each generation of donors has developed different ways to connect with causes they’re passionate about.  For nonprofits, catering to each generation through multi-channel marketing can drastically improve outreach and fundraising efforts. What is the story you tell the Baby Boomers and how does it differentiate from the one told to GenZ or Millennials? What are the different tools to be used across the generations?

Speakers:
- Allison Nickerson, Executive Director, LiveOn NY (moderator)
- Emily Ashton, Chief External Affairs Officer, America Needs You
- Wayne Ho, President & CEO, Chinese-American Planning Council, Inc.
- Charlie Pane, Outreach and Engagement Manager, Cornell Cooperative Extension | Ulster County

See coverage in NYNMedia's story.